R E V I S T A D A E S P M –
MAIO
/
JUNHO
DE
2006
Abs
tracts
ENGLISH
CHANGES INTHE
INTERNATIONAL STRATEGY
OFMARCOPOLO –AN EFFECT
OF EXCHANGE RATES, OR
GLOBALIZATION?
pAgE16
EVASTAL
Marcopolo is an innovative company
insofar as products andmanufacturing
processes are concerned – and it has
attained international status as a
supplier of bus bodies adapted to a
variety of clients’ demands inmore
than 80 countries.The bodies are
delivered either not mounted (CKD)
or partiallymounted (PKD and SKD),
to be finished locally.The choice is
usually determined by the incidence
of taxes and duties, and/or other
conditions pertaining tomandatory
local manufacturing. In the same
manner of other international players,
current challenges facing the company
have to dowith the value raise of the
BrazilianReal.To seek global
suppliers, reducing production at
home, is one option.The article traces
a profile ofMarcopolo, from its start,
and describes its international success,
aswell as the current context of
Brazilian and theworld’s economies.
INTERCULTURALMANAGEMENT
pAgE30
LÍVIABARBOSA
Between 1970 and the endof the 80’s,
evolved the notion of organizational
culture as a tool formanagerial action.
From1990 to the beginning of the 21st
Century, culture has been recognized
as an intangible asset and a
competitive edge for organizations.
When a company enters a new
national market, the possibilities
that the new opportunitiesmay be
combinedwithnew risks andhidden
costs are enhanced.
The author presents analytical data
gatheredwith executives of
different nationalities and companies,
in a study done in 2006 and 2007,
covering various dimensions,
dilemmas and identities determined
by intercultural management.
The findings confirm the importance
of theworkingmechanisms implied
by the use of “us” and “them”.More
often than not, they reveal more
about us than about others; and
suggest that the best way to
apprehend incoming sensations
will be less by rationality than
by the proper understanding of
how identities are built.
BRIC
S
ANDTHECOMEBACK
OF STATECAPITALISM
pAgE36
VLADIMIRSAFATLE
This article brings into discussion the
possibility that the surge of BRICs in
the economic scenerymay signify a
comeback of what has been known
– in social theory – as
“state capitalism”.
The author observes that the
countrieswhich constitute BRIC
(Brazil, Russia, India andChina) did
not conform to the prevailing
liberal trends of state-reforming,
in the 80’s and90’s and have
maintained amanagerial rôle
for the state in the economy. It is
suggested that thismay simply
demonstrate that capitalism is
capable of living equallywell
with both trends, as they
might fit one single
development process.
124
I
A D A E S P M –
SETEMBRO
/
OUTUBRO
DE
2007
