R E V I S T A D A E S P M –
MAIO
/
JUNHO
DE
2006
Abs
tracts
ENGLISH
BLESSED INHERITANCE
A
NDRÉ
C
AUDURO
D’A
NGELO
pAgE20
Starting in the 90’s, a number of
Brazilian-based companies have
become international, such asVale,
Gerdau, Embraer andAmBev, among
others. Themajority of these
companies have built their corpo-
rate cultures uponmeritocracy, hard
work, careful planning and constant
training of their personnel; thus
not only helping to expand Brazil’s
foreign trade but also to disclaim an
often-depicted cultural self-portrait
which showed Brazil as incapable to
spouse values and principles which
aremostly related to developed
nations.
They have done a lot of good
– which goes well beyond the
economic sphere – since their newly
established set of corporate
values are potential models for other
groups, as well as ameans of
providing an institutional mirror for
the individuals who have
participated in their winning
ethos.
FINANCIALGLOBALIZATION:
CINDERELLAORWICKED
STEPMOTHER?
A
LEXANDRE
E
SPÍRITO
S
ANTO
pAgE26
In recent years, the world economy
has grown an average of 5% yearly,
with controlled inflation. However,
this period of bonanza – whichmost
economists attribute to globalization
procedures –may be coming to an
end, as stockmarkets the world over
have sinisterly shown.
The article purports to shed some
light upon themovements
influencing the world economic
order, which have allowed for the
good performance of emerging
economies and rather drastic
changes in old and established
scenarios.
The disarray in central economies,
and the appearance of novel
financial “products” are discussed
in the text. It is suggested that the
regulatory authorities expected to
intervene in the process have failed,
allowing for the uncontrolled growth
of speculation “bubbles” – and are
to be considered as themain villains
in the current situation.
ETHICS
THE STRATEGY
FORTOP SALESPERSONS
J
OSÉ
L
UIZ
T
EJON
pAgE34
It is time for a needed change. The
world is full of articles, papers,
lectures, conferences and
motivational programs containing
life-saving and spectacular proposals
on how-to-get-your- client-hooked.
“Track your client, bite him,
overwhelm him, be an eagle, a black
swam”... and other zoological meta-
phors all have been used in sales
programs. And there are alsomiracle
softwares, the IT arsenal, open-social
environments, and a never-ending
stream of sales-talks. A good 90% of
all this stuff are addressed to naive
targets, who believe that there really
are shortcuts to success.
108
I
A D A E S P M –
JULHO
/
AGOSTO
DE
2008
