Orivaldo
O. Gallasso
M A I O
/
J U N H O
D E
2 0 0 6 –REVISTADAESPM
ES
PM
without soul.Empty ritualsandvague
rhetoric take theplaceof the real things,
fordisplaypurposesonly.
Truespirituality,however,canbe the
basisand inspirationoforganizational
culture.Acompany thatactually lives
itsspiritualitydoesnothave tobean
utopia– remote frommarket realities
andprone to failure.On thecontrary,
onlybyactingspirituallywillabusiness
find the truepath to renewedprofits.
Acompanywithsoulmaybedefined
asan institutionwhichpursues results
byconsideringpeoplefirst,and judges
themby theircompetenceandspiritu-
ality.Tobecompetent isessential,as
incompetence–bydemolishing faith
andcreatingbarrenness– is theaxisof
all social injustice.Tobecompetent is to
live the real life.Acompetententerprise
isconsciousof itssoul,which ismade
upofacultural identitystemming
fromexistentialvalues. Thisgives it the
power toconveyapublic imageofan
organizationofquality.
In theauthor’sexperience, thereare
clear indicatorsoforganizationswhich
have lost theirsouls,aswellas topin-
point theones thatpreserveandnurture
theirown.
DeadExecutives
Society
PEDROERNESTOFERNANDES
page76
If there is life after death, will that
occur in some remote placewhere
executives of companies that failed
their businessesmeet?On the basis
of suchquasimetaphysical
speculations, theauthor conveysa
messagewhich isamazing:more than
theirobligations toward
stockholders, companymanagersmay
have toaccount for theirdeedsbefore
the tribunal of eternity...
Spirituality inorgani-
zations:NewAgeand
business
LIVIABARBOSA
page80
Esotericdoctrines, suchas
numerology, astrologicalmaps,
crystals, pyramids, incenseand self-
helpprogramsare someof thenew
companionsof businessorganizations
since themid-80’s.Where, before,
therewereonlydrynumbers, tables
andgraphsasguides for thedeci-
sion-makingprocess, now thereare
mantras toenhance these
methods, by transforming reality
through statements suchas “I can...”,
“I freemyself...”–all theway,maybe,
to walkingonburningcoal?!Can
really suchpracticesbe related to the
modernbusinessorganization?Are
theycontextualized incontemporary
society?Theseare someof the
questionsdealtwith in thisarticle.
Themarketingof
complexity:why the
godsmustbemad?
VALÉRIARAVIER
page86
The article proposes a new reading
of themyth of Sysiphe, whose
intelligenceand subterfuges
representedanunequivocal signof
man’s rebelliousnessbeforedivine
determinations. For his audacity, Zeus
condemnedhim, for all eternity, to
pusha stoneuphill,whichalways
rolleddown theother sideof the
mountain.Thecouragewithwhich
Sysiphe facedhispunishment is a
permanent reason for amazement,
to this verydayandage.
Spirituality in
theworkenviron-
ment:beyond fad-
management
ANSELMOFERREIRA
VASCONCELOS
page110
Taboos arebeingbroken in thework
environment. Someof them for the
better, but someare still cause for
perplexity… This articledealswith
the ideaof spirituality in thework
environment, and tries to
investigatewhether it is for real
or if there is a risk thatweare faced
withyet another formof fad-
management, as it happened so
often in thepast.
On thebasisof substantial
bibliographical reference, theauthor
admits that thechange from theclear
cutmaterialism involved in straight
profit-making toproposals for a
frameworkof spiritual considera-
tions, in thebusiness arena, is a task
of giganticproportions.However, if
thedifficulties areconsiderable, so
are–apparently– the rewards.The
article’s conclusion is that – both for
people and their organizations – the
spiritual approachmay represent a
qualitativemove, and a breachof
pattern, never consideredbefore.
145
JANEIRO
/
FEVEREIRO DE
2 07 – R V I S T A D A E S P M
